Posted by randfish
As is tradition here at Moz, I'm conducting my annual analysis of my predictions from 2012, and if I score high enough, predicting what will happen in 2013. I like to use this process because it keeps me honest – if I suck at predicting what will happen in a 12-month span, should you really listen to me for the next 12 months?
This year, I'm also broadening my focus beyond just SEO to all of inbound marketing – search, social, content, PR, CRO, and email. Hence, if my predictions from last year do well, I'll be making a few more guesses about the year to come than usual.
Here's how scoring works:
#1: None of the potential threats to Google's domination of search will make even a tiny dent
#2: "Inbound marketing" will be in more titles & job profiles as "SEO" becomes too limiting for many professionals
But, I think there's already a trend among early adopters to expand their job descriptions and earn more responsibility and influence in areas that have a significant impact on SEO – social media, PR, content, etc.
The only term I've seen that potentially rivals "inbound marketing" is "growth hacker," but that's confined to only the most hardcore Silicon Valley cultures and companies, and the definition seems far less clear. Still, it''s my guess that either or both of these terms will make a more serious showing in job profiles and listings in 2013.
#3: More websites will move away from Google Analytics as the only provider of web visitor tracking
#4: Google+ will continue to grow in 2013, but much more slowly than in 2012
#5: App store search will remain largely ignored by marketers (for lots of defensible reasons)
#6: Facebook (and maybe Twitter, too) will make substantive efforts to expose new, meaningful data to brands that let them better track the ROI of both advertising and organic participation
#7: Google will introduce more protocols like the meta keywords for Google News, rel author for publishers, etc.
#8: The social media tool market will continue a trend of consolidation and shrinkage
#9: Co-occurrence of brands/websites and keyword terms/phrases will be proven to have an impact on search engine rankings through correlation data, specific experiments, and/or both
#10: We'll witness a major transaction (or two) in the inbound marketing field, potentially rivaling the iCrossing acquisition in size and scope
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