GooglePing
  • Ping
  • About
  • Contact

SEO Blog

01

5

MAR

Creep-Free Retargeting and More with SMX West Speaker Susan Waldes

Posted by: shubeydo  /  Tags: CreepFree, More, Retargeting, Speaker, Susan, Waldes, West

Creep-Free Retargeting and More with SMX West Speaker Susan Waldes was originally published on BruceClay.com, home of expert search engine optimization tips.

If you’re already investing in PPC, retargeting is a logical next step. Retargeting, or remarketing as it’s sometimes called, allows you to keep track of your visitors and serves up your ads as they browse the Web to remind them of your products and services. But there’s an art to remarketing, and today, as part of our interview series with SMX West speakers, Susan Waldes of PPC Associates discusses why you should do it, what makes a great campaign and how to serve up ads without giving off the creepy stalker vibe.

Jessica Lee: Why do online businesses need to consider retargeting?

Susan Waldes: Visitors to your site (or YouTube videos, or email opens) not only have expressed an interest in your offerings, but also in your brand. As such, this is usually the most valuable segment of people you can target. The ROI is almost always there with the right gentle reminder.

Susan-Waldes-Photo

Beyond that, smart retargeting campaigns also look at increasing lifetime value of users, increasing loyalty, driving social engagement with the brand and increasing average order sizes.

What are some of the aspects of an effective retargeting campaign?

Creative is often the focus of retargeting, but retargeting can be successful even with your standard creative. The two things that advanced marketers focus on in retargeting campaigns are:

  • The right cookie length
  • The right impression cap

Are people seeing your ads at the right time in the purchase cycle and with the right frequency to drive re-engagement but not become weary with over-saturation?

What are some elements of great ads for remarketing?

Great remarketing ads are smart about providing gentle and compelling reminders while being mindful not to overdo the “creepy” factor and make users feel they are being stalked.

They acknowledge sensitivities, and offer some value-add to customers that re-engage, like a promo or free shipping offer that encourages people to pull the trigger.

They target people at the right time and with messaging that aligns with where they are in the funnel. They use the brand and logo prominently in the creative and appear in the right places.

Thanks for the insight, Susan. You can stay connected with Susan Waldes on Twitter @SuzyVirtual. If you’re headed to SMX West next week, don’t miss Susan in the session, “Ready, Aim, Fire … Then Retarget!” on March 11 at 10:45 a.m.

Bruce Clay Blog

Related Posts

  • SMX West 2013 Liveblog Schedule & Where We’ll BeSMX West 2013 Liveblog Schedule & Where We’ll Be
  • SMX West + SEO Workshop with Bruce Clay – Rates Go Up Friday!SMX West + SEO Workshop with Bruce Clay – Rates Go Up Friday!
  • Twitter 101 Series: Twitter’s 5 Best Friends — TweetDeck, Bitly, TwitLonger and MoreTwitter 101 Series: Twitter’s 5 Best Friends — TweetDeck, Bitly, TwitLonger and More
  • Remove Unnecessary Steps & Win More Links, Shares, and Conversions – Whiteboard FridayRemove Unnecessary Steps & Win More Links, Shares, and Conversions – Whiteboard Friday
  • Mobile Websites and Marketing – Where to StartMobile Websites and Marketing – Where to Start
  • Bruce Clay, Inc. Will Be At SMX Sydney & SMX AdvancedBruce Clay, Inc. Will Be At SMX Sydney & SMX Advanced
  • Measuring Social MediaMeasuring Social Media
  • YouTube & Calculus: A Video Marketing Love Story (Plus Tips for Bootstrappers!)YouTube & Calculus: A Video Marketing Love Story (Plus Tips for Bootstrappers!)

Leave a Reply

Click here to cancel reply.

Your Name: (required)

Your Email: (will not be published) (required)

Your Website:

Your Message:

submit comment


Tags

&amp 2012 2013 About Analytics Audience Blog Brand Building Business Content Data Down Facebook Friday from Getting Google Google's Guide Inbound Index Link Links Live Local Love Marketers Marketing Mozscape Optimization Predictions Reputation Right Search Shares Site Social Strategy Tips Tool Tools Twitter Ways Whiteboard

Recent Comments

  • zona aneh on Keyword Analysis for SEO
  • campor bawor on How to Use Social Media for SEO
  • Abdul wahab on How to Use Social Media for SEO
  • accelerer windows 7 on How to Use Social Media for SEO
  • Ummiega on Flash Banner in TypePad

Blogroll

  • Google

follow googleping

  • rss

Privacy Policy

  • Privacy Policy

Copyright © 2010 - 2011 Googleping.com

Scroll to Top
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy