Search Engine Optimization (SEO) is the best way to increase the online visibility of a Company or Business on Search Engines. It makes extensive use of popular search engines like Yahoo and Google for product marketing and traffic building. Social Media on the other hand includes latest technology that is featured through the internet for communicating with a massive world-wide population. By using Social media for SEO, you can easily reach-out to millions of potential customers without having to wait for them to come to you. The trick is to place your business/brand name in the public eye by combining appropriate SEO techniques with Social Media Marketing to receive a desired response from the audience.
Social Media for Search Engine Optimization (SEO)
Social Networking websites have gained immense popularity in the past few years. Millions of internet users access websites like Facebook, Orkut, MySpace, Twitter etc, on a daily basis. By creating a business profile page on such networking websites you can instantly expose your brand name to global audience. Moreover, it is a well-known fact that Yahoo & Google search engines obtain data feeds through such networking websites. By utilizing the profile page on social networking websites for posting promotional blog contents, articles and videos you can easily enhance your business web-page ranking on the internet. This space can further be used as a platform to communicate & obtain feedback from your valuable customers, thereby building a strong foundation for your future business prospects.
One can also use essential keywords within the content that is posted on various social networking websites for increasing the online visibility of their business on the internet. Blogs, Articles and Web-posts carrying crucial keywords are immediately noticed & picked up by a number of search engines which is automatically displayed on the result page. It is equally effective to post website-links, banner-ads, images and videos on your business profile page. Facebook and Twitter can be used favorably to increase the number of Fans & Followers. A high number of fan-following would not only improve the credibility of your business but also help further in establishing a favorable brand-name.
Use Influential People from the world Social Media to represent your products & services. Active users with a large network can do wonders for an enterprise by sharing a positive review/feedback about their products & services. Such personalities play an important role in presenting your brand to the potential customers in the best possible way.
Every content-matter that is published on a Social Networking website possesses a shelf-life. This means that a particular post or column that is published on these web-pages loses its impact as time passes by. Recent research proved that a Facebook announcement gets almost as much as 50% of its ‘Likes’ and comments within its first hour, after which the responses seem to elevate but subsides after a day . This is precisely the reason why content-marketing is believed to be one of the most crucial aspects of SEO.