Link Analysis is the process of closely monitoring those WebPages that are connected to your website by studying their promotional techniques that include banner ads, ‘Click’ tab or a link that directs the visitor to your website. This is one of the most vital techniques of assessing the worth & performance of a particular website. Link Analysis plays a very important role for websites to secure their position in Search Engine Rankings. Popular Search Engines like Yahoo, Google, and MSN obtain crucial information about genuine & high-quality pages related to specific subjects exclusively through Link Analysis. Link building is the process through which one builds internal links directed to one’s own website and the efficiency of this process is examined & ranked by Search Engines through Link Analysis.

People often confuse the technique of ‘Link Analysis’ to ‘Link Popularity’. It is important to understand the difference in which both these terms are calculated. Too many links within a website does not necessarily add to its popularity. Only high-quality links that are informative to the reader & explains a topic to the fullest can actually increase its reputation on the internet. This is a very effective online marketing strategy for big as well as small businesses all over the world to gain a considerable amount of visibility from maximum number of internet users, as most of them are expected to instantly click the provided link as soon as they learn about the company’s services and rest of the details provided. Therefore one has to realize the fact that Link Analysis does not take into account the quantity of links but in fact focuses on its quality.

Websites with no external links automatically lose their rankings and are therefore placed lower than their competitors. In addition to allowing websites obtain higher Search Engine Ranking, Link Analysis also works very well for Search Engine Optimization. On-site & Off-site quality links are studied carefully during SEO-audits through link analysis before reviewing a particular website. As a website owner, you can base your next marketing strategy after analyzing the popularity & worth of your website with this process. The result of Link Analysis not only increases the online visibility of your webpage but also helps the website owner utilize several unoptimized links. Associating with links that are not connected with your website in any way can only decrease your rankings on Search Engines. This is precisely the reason why Link Analysis is important in locating and bonding practical links to your website, thereby improving its reputation on the internet. Recognizing the importance of Link Analysis, these days one can perceive an influx of online companies that provide their services in terms of examining a website’s link profile in order to improve its overall weight-age on the internet. Every link that directs the visitor to your webpage holds a specific website ranking. This is why you must ensure to use only those links that carry superior quality ranking/weight which would consecutively benefit your website in the long-run.