SEO Blog

Olde Tyme Whiteboard Friday

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Posted by randfish
Salutations, flappers and dappers! Today we come to you from the golden age of the Internet. That's right, the 1920's! SEOmoz's resident Whiskbroom has put on his finest glad rags and is going to give you some knowledge, strictly on the level.
OK, you got us. We're not actually in the 1920's. But some of those old techniques that we all used in the past still work in 2012 and into 2013. Let's all watch …

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Pitching Search Marketing In Traditional Marketing Terms

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For those selling search marketing to customers, especially those customers new to the concept of search marketing, it’s often useful to pitch search marketing services in terms the customer already understands.
A lot search marketing theory and practice is borrowed and adapted from direct marketing. Direct marketing concepts have been around since the 60s, and may be more readily understood by some customers than some of the arcane terminology sometimes associated with SEO/SEM.
Here …

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Three Ways To Break Down A Market

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Ford said “give the customer any color they want, so long as it is black”. This strategy worked for a while, because people just wanted a car. However, the market changed when GM decided they would offer a range of cars to suit different “purposes, purses and personalities”.
Between 1920 and 1923, Ford’s market share plummeted from 55 to 12 percent.
These days, auto manufacturers segment the market, rather than treat it as one …

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2012 Search Marketing Year in Review

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2012 Search Marketing Year in Review was originally published on BruceClay.com, home of expert search engine optimization tips.
2012 was an eventful year in search marketing — we laughed, we cried (some of us more than others when Penguin hit). But we made it. And we even survived an apocalypse. Each month here at Bruce Clay, Inc., we bring to you an industry newsletter that dives into the issues that matter to marketers  (Did you know that? Have you signed up?). Looking back …

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Change Your Offer Without Changing Your Product

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Have you been selling a product or service for some time, but think you might need to do something new to keep up with the market? Offer something fresh?
One of the problems with making significant changes to your products or services is that it tends to carry a high level of risk. There is a risk you could alienate your existing prospects. There is always risk in starting over and trying something new and …

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Which Data Matters Most to Marketers? Take the Survey!

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Posted by randfish
2012 was a year of triumphs and setbacks for marketers seeking the data to best accomplish their goals. Big improvements and additions in products like Google Analytics, GWMT, Bing Webmaster Tools, Mixpanel, KISSMetrics, Raven, and yes, SEOmoz PRO, too (along with dozens of others), helped many of us improve our reporting, auditing, and optimization efforts. But with the good came the bad, and setbacks like Google's expansion of keyword (not provided), the loss of referral data …

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Is Google Concerned About Amazon Eating Their Lunch?

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Leveling The Playing Field
When monopolies state that they want to “level the playing field” it should be cause for concern.
Groupon is a great example of how this works. After they turned down Google’s buyout offer, Google responded by…

adding offers ads directly in the search results
partnering with over a dozen competitors in the space
acquisitions that would later lead to layoffs.

The same deal is slowly progressing in the …

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An Updated Guide to Google Webmaster Tools

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Posted by beammeup
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
With the recent Google Webmaster Tools security bug, I thought a deep dive into what GWT has to offer SEOs might be prudent since many SEOs may have logged in recently.
Google Webmaster …

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The Cassandra Memorandum: Google in 2013

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Posted by gfiorelli1
Apollo fell in love with a priestess, and offered her the terrible gift of prophecy. She agreed to the gift, but when Apollo asked her to lie with him, the daughter of Priam refused. The God, angry, cursed her: the young priestess would have been a prophetess, but no one would believe her.
Her name was Cassandra.

Every day this month, I've seen Twitter posts with every kind of predictions about how web …

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Comparing Backlink Data Providers

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Since Ayima launched in 2007, we’ve been crawling the web and building our own independent backlink data. Starting off with just a few servers running in our Directory of Technology’s bedroom cupboard, we now have over 130 high-spec servers hosted across 2 in-house server rooms and 1 datacenter, using a similar storage platform as Yahoo’s former index.
Crawling the entire web still isn’t easy (or cheap) though, which is why very few data providers exist even today. …

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