SEO Blog

Nailing Down Opportunities

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A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty
If you’re one of the many webmasters feeling hammered by Penguin and Panda, you’d be forgiven for thinking the best opportunities in search are long gone. Perhaps it’s all gotten just a bit too complicated.
In reality, internet marketing is still just a toddler taking baby steps. Opportunity abounds. It’s a case of looking for it, finding it and …

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3 Reasons Google Won’t Offer Car Insurance Comparisons in the US Anytime Soon

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The following is a guest column written by Rory Joyce from CoverHound.
Last week Google Advisor made its long-awaited debut in the car insurance vertical — in the UK. Given Google’s 2011 acquisition of BeatThatQuote.com, a UK comparison site, for 37.7 million pounds ($ 61.5 million US), it comes as little surprise that the company chose to enter the UK ahead of other markets. While some might suspect Google’s foray into …

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SEO, Meet Marketing

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SEO, Meet Marketing was originally published on BruceClay.com, home of expert search engine optimization tips.
Google is getting smarter. I caught an interview over the weekend with Ray Kurzweil, author, inventor and futurist who has been known to make accurate predictions about technology and where it’s headed. In this interview, he talked about concepts within his book, “How to Create a Mind” (which I’m putting on my wish list for the holidays, BTW).
Right now, Google might not be able …

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Insulating Ourselves From Google’s Whims

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Ranking well for our chosen keywords involves putting in a lot of effort up front, with no guarantee of ranking, or reward.
Even if we do attain rankings, and even if do get rewarded, there is no guarantee this situation will last. And this state of flux, for many seos, is only likely to get worse as Google advises that updates will be “jarring and julting for a while”
Even more reason to make every …

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The Death of SEO [Infographic]

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Over the weekend Google did an update which continues their trend of diminishing the value of domain names in an SEO strategy as they “pump up the brand.”

In light of that, we thought it would be a good time to get out in front of the tired “Death of SEO” meme that is sure to appear once again in the coming weeks. 😉
The font size is somewhat small in the below image, …

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10 Gifts for the Internet Marketer in Your Life

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10 Gifts for the Internet Marketer in Your Life was originally published on BruceClay.com, home of expert search engine optimization tips.
Cyber Monday is behind us which puts us squarely in shopping season. If you’re wondering what to get your high-tech honey for the holiday, I’ve got 10 ideas for you. This gift guide was created with the Internet marketer in mind, a gadget lover, professional perfectionist, and big kid at heart.

Timothy Ferriss’s The 4-Hour Chef

1. …

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The Content Marketer’s Shortest Day: Inspirations to Let Content Be Your Light

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The Content Marketer’s Shortest Day: Inspirations to Let Content Be Your Light was originally published on BruceClay.com, home of expert search engine optimization tips.
On this Shortest Day of 2012, I am a sad observer watching the aftermath of last week’s tragedy in Newtown, Connecticut. The winter solstice also known in the northern hemisphere as the darkest time of the year has special meaning for me. While we celebrate the days that will slowly start getting longer, we must also …

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December Mozscape Index is Live!

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Posted by carinoverturf
Happy Holidays!! The December Mozscape index is now live! The latest index has just been released and you will see fresh Mozscape data in Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API.
The Big Data team was hoping to provide a special holiday treat launching two indices in one month again, but, unfortunately processing was bitten by a full machine failure. We've had really good luck running Mozscape processing on the larger, high compute AWS machines, …

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Persuasion Optimization

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There are many ways to optimize.
We optimize to align a site with search engine algorithms in order to gain higher rankings, which, in turn, leads to visitor traffic. Other forms of optimization occur after the visitor has landed on our pages.
One such optimization is called persuasion optimization.
After going to the effort of getting a visitor to land on our pages, the last thing we want them to do is to …

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Scroogled: The SEO Benefits of Bad-Mouthing a Competitor

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Scroogled: The SEO Benefits of Bad-Mouthing a Competitor was originally published on BruceClay.com, home of expert search engine optimization tips.
A couple weeks ago, Bing began running their “Scroogled” campaign in “an attempt to tell people not to get screwed over by Google this holiday shopping season”. Or in reality, a new way to draw attention to themselves by calling out their largest competitor.
While I’m not going to get into the merits of spending thousands of dollars on a …

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