SEO Blog

Next Generation SEO

Posted by:  /  Tags: ,

There is a good thread on Webmaster World entitled “Next Generation SEO”. Many webmasters hit hard by the uncertainty created by Panda and Penguin are wondering what approaches might work best in the future.
Here at SEOBook, we’ve long advocated the approach of grounding SEO within a solid marketing-based strategy, so we post frequently on this theme. But this is not to say the technical side – algorithm gaming – no longer works, because it …

Continue Reading →

Google Disavow Tool

Posted by:  /  Tags: , ,

Google launched a disavow links tool. Webmasters who want to tell Google which links they don’t want counted can now do so by uploading a list of links in Google Webmaster Tools.

If you haven’t received an “unnatural link” alert from Google, you don’t really need to use this tool. And even if you have received notification, Google are quick to point out that you may wish to pursue other avenues, such as …

Continue Reading →

Business Lessons From Pumpkin Hackers

Posted by:  /  Tags: , , , ,

Working nine to five can suck.
You might be working for a boss who is an idiot. You know he makes stupid decisions. When he’s off making yet another stupid decision, it’s you left doing all the work. As for job security – that’s a joke these days. He can fire you on a whim.
So why not cut out the weak link? Why not go into business for yourself?
The reality, of …

Continue Reading →

How to Obfuscate And Misdirect an Algo Update

Posted by:  /  Tags: , , ,

Sharing is caring!
Please share 🙂
Embed code is here.
If you find the following a bit hard to read due to font size, a wider version is located here.

Categories: 

google

SEO Book.com

Continue Reading →

Marketing Analytics and the Problem of Attribution Modeling

Posted by:  /  Tags: , , , ,

Posted by RuthBurr
Guys, we need to talk about attribution modeling. It’s a hot issue in our industry and most of us (SEOmoz included) aren't doing it as well as we want to be. It's tough stuff. Mike P from Distilled gave a great MozCon presentation on the topic, but most of us aren't anywhere close to that sophisticated – and even his model is impacted by Google Analytics' limitations.
It’s been covered in far more detail elsewhere, …

Continue Reading →

Say No To Opportunities & Clients

Posted by:  /  Tags: ,

What are you best at?
If you happen to be Google, you’re pretty good at search. And infrastructure. It remains to be seen if you’re any good at social media. It’s fair to say you weren’t much good at Answers, Catalog search, Page Creators, Audio Ads, Wave-ing and Buzz-ing.
The Google example demonstrates that no one can be good at everything, even if they do hire a lot of smart people and have billions …

Continue Reading →

The ‘Scam’ Site That Never Launched

Posted by:  /  Tags: , , ,

(A case study in being PRE negatively seo’ed)
Well it has been a fun year in search. Having had various sites that I thought were quality, completely burnt by Google since they started with the Penguins and Pandas and other penalties, I thought i would try something that I KNEW Google would love….. Something dare I say would be “bulletproof.” Something I could go to bed, knowing it would be there the next day in Google’s loving …

Continue Reading →

Why Does Business Talk That Way?

Posted by:  /  Tags: ,

It goes like this.

Our Mission is to provide the best SEO services in the world. We nurture win-win scenarios to create enduring value for our customers. We were voted top SEO agency in Texas and voted the best place to work. We value our staff – we want people to be the best we can be, so as we can maintain our preeminent position in the search industry

Place gun to my …

Continue Reading →

What Separates a "Good" Outreach Email from a "Great" One? – Whiteboard Friday

Posted by:  /  Tags: , , , , , , ,

Posted by randfish
Outreach emails are sent for a variety of reasons, but the majority have one thing in common: they're structured too poorly to merit a reply. For every group of outreach emails we receive, usually only a few are worth opening.
However, creating "good" emails may not be the toughest part. To inspire a response, you have to get to "great." But what makes a great outreach email stand out from its "good" competitors? 
Today, …

Continue Reading →

Soft Launching SEOTools.net

Posted by:  /  Tags: , ,

Last month we soft launched SEOTools.net. Here are a few entries as a sample of things to come…

SEO copywriting
Introduction to competitive research
Researching subdomains with SEMRush
Researching affiliates with Keyword Spy

… do subscribe to the RSS feed if you like what you see thusfar.
Why create yet another site about SEO?
Good question, glad you asked. 😉

Our customer base on this site consists primarily of the …

Continue Reading →

Page 16 of 19 «...101415161718...»