SEO Blog

Engagement Marketing 101

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Getting traffic to a site is one thing. How do we best engage visitors once they arrive?
Since Update Penquin/Panda, engagement metrics have become more important. In order for our sites to rank well, we need to avoid the bounce – the immediate click-back – or we’re likely to experience drops in ranking. We need to pull visitors deeper into our site. We need more genuine engagement.
Even if engagement metrics had no impact …

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Counterspin on Shopping Search: Shady Paid Inclusion

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Bing caused a big stink today when they unveiled Scroogled, a site that highlights how Google Shopping has went paid-inclusion only. A couple weeks ago Google announced that they would be taking their controvercial business model global, in spite of it being “a mess.”
Nextag has long been critical of Google’s shifts on the shopping search front. Are their complaints legitimate, or are they just whiners?
Data, More Reliable Than Spin
Nothing beats data, so lets start …

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Souping Up Your SERP: Snippet Tips for Small Biz SEO

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Souping Up Your SERP: Snippet Tips for Small Biz SEO was originally published on BruceClay.com, home of expert search engine optimization tips.
You typed your business’s name into Google and you’re wondering how to enhance the way your result looks. How can you get those features you see when you type your competitor’s names in the search engine?
Here’s a resource guide on the ways you can dress up your results when they show up in Google. You’ve got a …

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YouTube & Calculus: A Video Marketing Love Story (Plus Tips for Bootstrappers!)

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YouTube & Calculus: A Video Marketing Love Story (Plus Tips for Bootstrappers!) was originally published on BruceClay.com, home of expert search engine optimization tips.
Five years ago I graduated from Notre Dame and started my first “real” job. About four years ago, it was clear to me that the corporate world was not everything I’d dreamed it would be. I simply was not cut out for cubicle life. I think most people last longer before reaching my same level of …

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Manage Your Reputation

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How much value do you place on your good reputation?
If we looked at it purely from a financial point of view, our reputations help us get work, make money, and be more influential. On a personal level, a good name is something of which you can be proud. It is something tangible that makes you feel good.
You’re Everywhere
As it becomes increasingly easy for people to make their feelings known and published …

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Our Looking into the Crystal Ball of 2013 Predications Post

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It’s hard to believe it is the middle of December and a whole year has blown by.  To say 2012 was an interesting year would be an understatement, one thing is for sure, it was never dull!
Some of the SEOBook Moderators and I want to share what we feel will be hot (or not) in 2013, we have a diverse mixture of topics, opinions and practical marketing tactics for …

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Top 1 SEO Tips for 2013

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Posted by Dr. Pete
If we’ve learned anything in 2012, it’s that Google isn’t letting up on low-value tactics. We’ve had the Penguin update, 13 Panda updates (so many that we needed a new naming scheme), and a crackdown on low-quality Exact Match Domains (EMDs), to name just a few. While I can’t tell you Google’s next move, I can tell you one thing with absolute certainty – there’s more to come. So, how can you protect what you’ve …

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Bad Science vs. Words that Work: Holiday News for Marketers

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Bad Science vs. Words that Work: Holiday News for Marketers was originally published on BruceClay.com, home of expert search engine optimization tips.
Let’s take look at some recent headlines focused on the inner workings of the mind, and the need for proper analysis of data. There are some interesting things happening at the intersection of marketing and psychology.
Bad Words, Good Words

Diagnostic and Statistical Manual of Mental Disorders

Congress voted to extract the word “lunatic” from federal …

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7-Step Website Detox for After the Holidays

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7-Step Website Detox for After the Holidays was originally published on BruceClay.com, home of expert search engine optimization tips.
I’ve got half a bottle of cinnamon whiskey in the freezer and an empty carton of eggnog in the trash that says I’m due for an after-holiday detox.
The holidays and the beginning of a new year collide in a chemical reaction unlike the rest of the year. On the one hand you’ve got a guilt-free pass to give into your …

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What’s My Brand Identity and How Do I Communicate It?

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What’s My Brand Identity and How Do I Communicate It? was originally published on BruceClay.com, home of expert search engine optimization tips.
Businesses sometimes happen before brands do. Business owners are busy serving customers and doing everything that comes with running a business that sometimes, they don’t have time to stop and think about, what is my brand?
You brand is the identity of your company and what your customers and community can expect from the way you interact with …

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