SEO Blog

SEO Industry is Booming and SEO Jobs Abound

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SEO Industry is Booming and SEO Jobs Abound was originally published on BruceClay.com, home of expert search engine optimization tips.
Last month, I reported on the nation’s high demand for analysts in the SEO industry. That demand is only continuing to grow; currently, there are nearly 1,000 SEO jobs available in the United States (as seen on career search site Indeed.com). With that many jobs available, thousands of SEO analysts will be submitting applications and preparing for interviews.  In order …

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Disavowed: Secrets of Google’s Most Mysterious Tool

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Posted by Cyrus Shepard
To many webmasters, Google’s Disavow Tool seems a lifesaver. If you’ve suffered a Google penalty or been plagued by shady link building, simply upload a file of backlinks you want to disavow, and BOOM – you’re back in good graces. Traffic city!
Or nothing happens at all.
Few Google products have produced more fear, rumors and speculation. No one outside Google knows exactly how it works, and fewer understand how to succeed with …

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How to Do Keyword Research: A 6-Point Checklist

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How to Do Keyword Research: A 6-Point Checklist was originally published on BruceClay.com, home of expert search engine optimization tips.
Open a landing page on your website. Describe what it offers in three to five words.
If you are able to think of not one, but several dozen different three- to five-word combinations that work equally well to describe your landing page and are not sure which one is the best choice, you’re not alone.
Words have synonyms. “How do …

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No Effort Longtail SEO Revenues, from FindTheBest

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In our infographic about the sausage factory that is online journalism, we had a throw away line about how companies were partnering with FindTheBest to auto-generate subdomains full of recycled content. Apparently, a person named Brandon who claims to work for FindTheBest didn’t think our information was accurate:

Hi Aaron, My name is Brandon. I have been with FindTheBest since 2010 (right after our launch), and I am really bummed you posted this Infographic without reaching …

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Link Madness

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Link paranoia is off the scale. As the “unnatural link notifications” fly, the normally jittery SEO industry has moved deep into new territory, of late.

I have started to wonder if some of these links (there are hundreds since the site is large) may be hurting my site in the Google Algo. I am considering changing most of my outbound links to rel=”nofollow”. It is not something I want to do but …

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How to Make a Graphic-Text Mash-up to Promote Blog Content on Facebook

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How to Make a Graphic-Text Mash-up to Promote Blog Content on Facebook was originally published on BruceClay.com, home of expert search engine optimization tips.
I’m in a few Google+ groups focused on SEO, social media and content marketing. The question of what stock photo service to use and where to get free images has come up a couple times. It got me thinking about the process I use to find, modify and use images in my day-to-day.
As a community …

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How to Build a Google Analytics Tracking Code

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How to Build a Google Analytics Tracking Code was originally published on BruceClay.com, home of expert search engine optimization tips.

Need more input? As an optimizer who is regularly looking to learn more about how my recipients are interacting with content, I find myself regularly consuming analytics reports filled with Google Analytics tracking code data like Johnny Number 5 eats the Encyclopedia Britannica in the above clip from the 1986 gem Short Circuit.
Google Analytics tracking codes —  also know as custom campaigns or UTM …

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Why the Yahoo! Search Revenue Gap Won’t Close

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In spite of Yahoo! accepting revenue guarantees for another year from Microsoft, recently there has been speculation that Yahoo! might want to get out of their search ad deal with Microsoft. I am uncertain if the back channeled story is used as leverage to secure ongoing minimum revenue agreements, or if Yahoo! is trying to set the pretext narrative to later be able to push through a Google deal that might otherwise get blocked by regulators.

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How to Rank: 25 Step SEO Master Blueprint

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Posted by Cyrus Shepard
If you’re like most SEOs, you spend a lot of time reading. Over the past several years, I’ve spent 100s of hours studying blogs, guides, and Google patents. Not long ago, I realized that 90% of what I read each doesn’t change what I actually do – that is, the basic work of ranking a web page higher on Google.
For newer SEOs, the process can be overwhelming.
To simplify this process, I …

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How to Create a Thank You Page Call To Action

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How to Create a Thank You Page Call To Action was originally published on BruceClay.com, home of expert search engine optimization tips.

This is a two-part series on Thank You page conversion rate optimization.
Part 1: How to Create a Thank You Page that Engages and Converts
Part 2: How to Create a Thank You Page Call To Action

If you read the first installment in my two-part How to Create a Thank You …

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