SEO Blog

Identity vs Irrelevance

Posted by:  /  Tags: ,

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” – Eric Schmidt
Authoritarian Regimes & Data Mining
One wonders how Mr. Schmidt can balance the above statement along with warning about authoritarian governments.
And the risks from such data mining operations are not just in …

Continue Reading →

10 Steps to Improve Your Content Strategy (and Your Marriage, If You’re Into That)

Posted by:  /  Tags: , , , , , ,

10 Steps to Improve Your Content Strategy (and Your Marriage, If You’re Into That) was originally published on BruceClay.com, home of expert search engine optimization tips.
It’s a very, say… interesting… point in your career as a search marketer when you begin to draw parallels between the optimization you do for websites, and the (potential or actual) “optimization” you do for your own personal growth purposes. And I don’t mean “myself as a brand” personal growth purposes — I mean …

Continue Reading →

Measuring Social Media

Posted by:  /  Tags: , ,

Measuring PPC and SEO is relatively straightforward. But how do we go about credibly measuring social media campaigns, and wider public relations and audience awareness campaigns?
As the hype level of social media starts to fall, then more questions are asked about return on investment. During the early days of anything, the hype of the new is enough to sustain an endeavor. People don’t want to miss out. If their competitors are doing it, that’s often …

Continue Reading →

A New Version of GetListed.org

Posted by:  /  Tags: ,

Posted by David Mihm
Today, I am excited to announce the release of a new version of GetListed.org. While no new functionality is included in this update, the team and I hope it provides a dramatically improved user experience on several fronts.
The best way to get a sense of what's changed is to run a business search for yourself, but I'll run through a few brief highlights here.

Faster business lookups

GetListed …

Continue Reading →

How to Save Your Marriage with Content Marketing Strategy (Yes, You Heard Me Right)

Posted by:  /  Tags: , , , , , ,

How to Save Your Marriage with Content Marketing Strategy (Yes, You Heard Me Right) was originally published on BruceClay.com, home of expert search engine optimization tips.
Imagine: How much better would our relationships be if we all took the time to figure out who we are (truly, at the heart of it all), who we want to be, and how we can best represent our true selves to the world with honesty, consistency, and integrity? What if, armed with this …

Continue Reading →

Getting Granular With User Generated Content

Posted by:  /  Tags: , , , ,

The stock market had a flash crash today after someone hacked the AP account & made a fake announcement about bombs going off at the White House. Recently Twitter’s search functionality has grown so inundated with spam that I don’t even look at the brand related searches much anymore. While you can block individual users, it doesn’t block them from showing up in search results, so there are various affiliate bots that spam just about any semi-branded …

Continue Reading →

Can an Upgraded Account Help Optimize Your LinkedIn Profile?

Posted by:  /  Tags: , , , , ,

Can an Upgraded Account Help Optimize Your LinkedIn Profile? was originally published on BruceClay.com, home of expert search engine optimization tips.
Logged into LinkedIn lately? If you have, you might have noticed LinkedIn offers a free 30-day trial if you’d like to upgrade to a premium account.
An upgraded account can be a good option for job seekers, who can use an upgraded account to be “featured applicants,” or recruiters, who can contact users outside their networks. An upgraded account …

Continue Reading →

Twitter Series 101: Get Retweeted! Taking Dan Zarrella’s Advice

Posted by:  /  Tags: , , , , ,

Twitter Series 101: Get Retweeted! Taking Dan Zarrella’s Advice was originally published on BruceClay.com, home of expert search engine optimization tips.
At the start of this Twitter 101 series, we set about exploring strategies to increase our Twitter following, knowing that an increased Twitter following leads to a stronger brand voice and social media campaign.

Dan Zarrella, known as the social media scientist, offers great resources for users looking to be retweeted.

As your following increases, there are …

Continue Reading →

April Mozscape Index Is Live

Posted by:  /  Tags: , , ,

Posted by bradfriedman
Hello Mozzers, and happy Monday!
My name is Brad Friedman, Technical Lead for Mozscape, and I'm happy to announce that we've released a brand new Mozscape index for April. You can find fresh, new data across all of our apps. Check out Open Site Explorer, the Mozbar, your PRO campaigns, and the Mozscape API.
We've reduced our index crawl time to just eleven days for this release! Thanks to our Big Data wizards on …

Continue Reading →

Keyword-Driven Personas – Whiteboard Friday

Posted by:  /  Tags: , , ,

Posted by RuthBurr
As inbound marketing is gaining traction, marketers in all inbound disciplines are realizing the importance of taking on keywords with a more holistic approach. It's time to start building your keywords into the bones of your site, rather than adding them once your site is already completely mapped out. 
In today's Whiteboard Friday, Ruth Burr discusses how you can use your keywords to drive personas, and ultimately affect your site mapping process for the better. …

Continue Reading →

Page 3 of 19 12345...»