SEO Blog

What Types of Sites Actually Remove Links?

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Since the disavow tool has come out SEOs are sending thousands of “remove my link” requests daily. Some of them come off as polite, some lie & claim that the person linking is at huge risk of their own rankings tank, some lie with faux legal risks, some come with “extortionisty” threats that if they don’t do it the sender will report the site to Google or try to get the web host to take down the …

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How to Build an Online Community for Your Business

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Posted by Mackenzie Fogelson
Every day, things are changing in SEO. If you’re not already working on adapting, today’s the day.
It’s time.
It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.
There are lots of benefits to …

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Twitter 101 Series: Twitter’s 5 Best Friends — TweetDeck, Bitly, TwitLonger and More

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Twitter 101 Series: Twitter’s 5 Best Friends — TweetDeck, Bitly, TwitLonger and More was originally published on BruceClay.com, home of expert search engine optimization tips.
Whether you want to more closely examine your Twitter following, view multiple accounts, shorten a link or get tweeting inspiration, we recommend these five helpful Twitter companion apps and sites.
And as part of our Twitter 101 series, we’ve made sure these sites are all beginner-friendly, while still useful for twittizens from way back.

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Remove Unnecessary Steps & Win More Links, Shares, and Conversions – Whiteboard Friday

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Posted by randfish
When creating a product, website, or communication, including a simple user experience is key to success. The easier you make the A to Z process for a user, the more likely they'll be to accomplish the plan you spent time and resources putting together piece by piece. 
In this week's Whiteboard Friday, Rand walks us through user experience and the actions that we can remove from our processes in order to drive more conversions, earn …

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Experiment Driven Web Publishing

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Do users find big headlines more relevant? Does using long text lead to more, or less, visitor engagement? Is that latest change to the shopping cart going to make things worse? Are your links just the right shade of blue?
If you want to put an end to tiresome subjective arguments about page length, or the merits of your clients latest idea, which is to turn their website pink, then adopting an experimental process for …

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How to Build a Content Marketing Strategy

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Posted by Stephanie Chang
Link building has fundamentally changed. Many types of link building activities that have previously been effective are now either short-term strategies or no longer considered best SEO practice. As a result, companies and clients alike are seeking to understand how certain forms of link building can be translated into longer-term content marketing campaigns. The purpose of this post is to help you develop a framework on how to start building a content marketing strategy for …

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How I Wish Amazon Reviews Worked

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Posted by Dr. Pete
This is not a post about SEO. It is, however, a post about the future of search. This surprised even me – when I started writing this piece, it really was just an idea about building a better review. I realized, though, that finding relevant reviews is a useful microcosm of the broader challenge search engines face. Specifically, I want to talk about three S’s – Social, Sentiment, and Semantics, and how each of these …

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When Links Go Bad

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When is a link not okay? When will you get a penalty for linking to someone else? When will you get a penalty if someone links to you?
This area grows ever more complicated.
The old-hands will know this, but those newer to SEO are justified if feeling confused.
Interflora UK
The Interflora UK site was recently dropped from top position in Google, although it looks like they’ve now returned. As we’ve seen …

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Creating Effective Advertising

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The Atlantic published an interesting chart comparing print advertising spend with internet advertising spend:

So, print advertising is tanking. Internet advertising, whilst growing, is not growing particularly fast, and certainly isn’t catching up to fill the titanic sized gap left by print.
As a result, a number of publishers who rely on advertising for the lion’s share of their revenue are either struggling, going belly up, or changing their models.
The Need For More …

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Happy April Fool’s Day from Google

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Happy April Fool’s Day from Google was originally published on BruceClay.com, home of expert search engine optimization tips.
It’s April Fool’s Day and that means that the Google team has been very busy planning pranks. For more than a decade, Google has been making millions laugh with fictitious products, fake announcements and make-believe services, bringing laughs to the Web every April 1st.
Among today’s gags, Google debuted Google Nose, which enables Google user to search … for smells! Google proclaims …

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