SEO Blog

Native Advertising

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Native advertising presents opportunities for SEOs to boost their link building strategies, particularly those who favor paid link strategies.
What Is Native Advertising?
Native advertising is the marketing industries new buzzword for….well, it depends who you ask.
Native advertising can’t just be about the creative that fills an advertising space. Native advertising must be intrinsically connected to the format that fits the user’s unique experience. There’s something philosophically beautiful about that in …

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Bruce Clay, Inc. Will Be At SMX Sydney & SMX Advanced

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Bruce Clay, Inc. Will Be At SMX Sydney & SMX Advanced was originally published on BruceClay.com, home of expert search engine optimization tips.
G’day, mates! Did you know Bruce Clay Australia is returning to SMX Sydney (April 3-4) as an exhibitor and a sponsor for the fourth year in a row? Crikey!
Directors of Bruce Clay Australia Jeremy Bolt and Kate Gamble will be featured speakers at next week’s two-day conference.  Bolt will speak on maximizing enterprise SEO, conversions and …

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Why is Great SEO so Expensive?

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Mobile Websites and Marketing – Where to Start

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Mobile Websites and Marketing – Where to Start was originally published on BruceClay.com, home of expert search engine optimization tips.
Mobile marketing is a hot topic and it’s not going away any time soon. In fact, businesses need to embrace mobile websites — and soon — in order to stay ahead of the curve and their competition. As our world becomes more and more mobile each year, marketing to those “on the go” takes a mobile-ready site and the ability …

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Personalization and SEO – Whiteboard Friday

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Posted by randfish
Personalization usage data and user data give marketers deep insights into their users' interests and actions. But how can you make the most out of these complex data sets to better serve your SEO campaigns?
In this week's Whiteboard Friday, Rand takes us through the intricate world of personalization and how it affects SEO. We'd love to hear your thoughts and tips in the comments below! 

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Announcing the Just-Discovered Links Report

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Posted by The_Tela

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Hey everyone, I'm Tela. I head up data planning at SEOmoz, working on our indexes, our Mozscape API, and other really fun technical and …

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Announcing the March Mozscape Index!

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Posted by carinoverturf
It's that time again – the latest Mozscape index is now live! Data is now refreshed across all the SEOmoz applications – Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API.
This index finished up in just 13 days, thanks again to all the improvements our Big Data Processing team has been implementing to make our Mozscape processing pipeline more efficient. The team continues to dial out our virtual private cloud in Virginia as well as …

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How Rich Will Listings Get?

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As Google has went from ad platform for illicit content (both ways) to host of illicit content & reseller of legit content, they have cracked down on competitors & are now trying to police the ability of other sites to accept payment:
The web search giant, which is embroiled in a long-running row over the way it deals with pirated material, is considering the radical measure so that it can get rid of the root cause …

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Tribes: It Depends

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Following my article about paywalls, a reader raised a point about “Tribes”. I’m paraphrasing the ensuing conversation we had, but I think it could be summarised as:
You’re wrong! The way to succeed on the internet is to build a tribe! Give your content away to the tribe! Grow the tribe!

An internet tribe is “an unofficial community of people who share a common interest, and usually who are loosely affiliated with each other …

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Why Google Analytics Tagging Matters – Whiteboard Friday

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Posted by RachaelGerson
When Google Analytics doesn't know where a traffic source comes from, it assumes the traffic is direct and lumps it in with your direct visits. This happens frequenly with social shares, as many of us make the mistake of not tagging our links accordingly.
In today's Whiteboard Friday, Rachael Gerson sheds some light on "dark social" and explains why tagging in Google Analytics improves the accuracy of your referrals. Take credit for the work that …

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