SEO Blog

Why Google Analytics Tagging Matters – Whiteboard Friday

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Posted by RachaelGerson
When Google Analytics doesn't know where a traffic source comes from, it assumes the traffic is direct and lumps it in with your direct visits. This happens frequenly with social shares, as many of us make the mistake of not tagging our links accordingly.
In today's Whiteboard Friday, Rachael Gerson sheds some light on "dark social" and explains why tagging in Google Analytics improves the accuracy of your referrals. Take credit for the work that …

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Post-Panda: Data Driven Search Marketing

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Now is the best and exciting time to be in marketing. The new data-driven approaches and infrastructure to collect customer data are truly changing the marketing game, and there is incredible opportunity for those who act upon the new insights the data provides” – Mark Jeffrey, Kellog School Of Management

I think Jeffries is right – now is one of the best and exciting times to be in marketing!
It is now cheap …

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How To Prevent Content Value Gouging

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What are the incentives to publish high-value content to the web?
Search engines, like Google, say they want to index quality content, but provide little incentive to create and publish it. The reality is that the publishing environment is risky, relatively poorly paid in most instances, and is constantly being undermined.
The Pact
There is little point publishing web content if the cost of publishing outweighs any profit that can be derived from it.
Many …

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The Rise Of Paywalls

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“Information wants to be free” was a phrase coined by Stewart Brand, a counter-culture figure and publisher of the Whole Earth Catalog.
This was the context of the quote:

On the one hand information wants to be expensive, because it’s so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and …

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SMX West 2013 Liveblog Schedule & Where We’ll Be

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SMX West 2013 Liveblog Schedule & Where We’ll Be was originally published on BruceClay.com, home of expert search engine optimization tips.
Holy heatmap have you seen the SMX West agenda? This is some next level content. Getting to attend an educational series like the one going down next week in San Jose is truly one of the perks of the job. Of course it’s not all fun times and smart insights while at SMX; I earn my keep by liveblogging. …

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Creep-Free Retargeting and More with SMX West Speaker Susan Waldes

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Creep-Free Retargeting and More with SMX West Speaker Susan Waldes was originally published on BruceClay.com, home of expert search engine optimization tips.
If you’re already investing in PPC, retargeting is a logical next step. Retargeting, or remarketing as it’s sometimes called, allows you to keep track of your visitors and serves up your ads as they browse the Web to remind them of your products and services. But there’s an art to remarketing, and today, as part of our interview …

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We’re Going Google…

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In the search ecosystem Google controls the relevancy algorithms (& the biases baked into those) as well as the display of advertisements and the presentation of content. They also control (or restrict) the flow of marketable data.
For example, a publisher might not get keyword referral data on organic search, but Google passes that data on via advertisements & passes a large amount of data on through their ad network to other ad networks. Consider this:

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UX Myths That Hurt SEO – Whiteboard Friday

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Posted by randfish
User experience and SEO: friends or enemies? They've had a rocky past, but it's time we all realized that they live better in harmony. Dispelling the negative myths about how UX and SEO interact is the first step in improving both the look and search results of your website. 
In today's Whiteboard Friday, Rand talks about some persistent UX myths that we should probably ignore.
Have anything to add that we didn't cover? Leave …

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How to Disavow Links in Google and Bing: An Instructional Guide

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How to Disavow Links in Google and Bing: An Instructional Guide was originally published on BruceClay.com, home of expert search engine optimization tips.
To help our clients who would like to use the disavow links tools from Google and Bing, this is an instructional guide.
It’s important to note that Google strongly advises against using the disavow links tool unless it is the last available option and will be implemented by a highly technical power user of Webmaster Tools. Incorrect …

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4 Ways to Start Optimizing Your Facebook Presence

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4 Ways to Start Optimizing Your Facebook Presence was originally published on BruceClay.com, home of expert search engine optimization tips.
Companies will often have a Facebook presence but are still not quite sure what to do with it. And while the opportunities are seemingly endless, we’re gonna get back to the basics on this one and talk about how a few simple steps can help you lay the foundations for a more successful Facebook experience. Today we’ll go over:

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