SEO Blog

Don’t Buy Link Rich Advertorials (Unless You’re Google)

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I understand Google’s desire to have a clean editorial signal & not wanting people to manipulate the web graph.
But Google once again isn’t following the best practices they dish out for others.
Both of the following are not one-off articles, but are part of a “series” of advertorials for various Google products with direct followed links to AdWords, Google Analytics, Chromebook, & Hangouts.

Check the date on this next one: February 19th, the …

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Love, Relationships and SEO

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Love, Relationships and SEO was originally published on BruceClay.com, home of expert search engine optimization tips.
Even though it’s past Valentine’s Day, love is still in the air with “The Love Edition” of our SEO Newsletter. This month, we speak with author and consultant Rob Garner, formerly of iCrossing, on the search and social love connection. We also dive into the importance of having a marketing mindset to enhance your keyword research. And as always, we bring you news and …

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Growing the Search Pie

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Growing search marketshare is hard work. At a recent investor conference Marissa Mayer stated that: “The key pieces are around the underpinnings of the alliance themselves. The point is, we collectively want to grow share, rather than trading share with each other.”
Part of the reason Yahoo! & Bing struggle to gain marketshare is Google’s default search placement payments to Mozilla and Apple. If the associated browsers have nearly 1/3 the market & Chrome is another 1/3 …

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How Do I Find a Good SEO?

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Posted by randfish
Finding a decent SEO is hard work, and the recommendations you get for selecting your perfect fit will vary as much as the people providing them.
Whether you're looking for a consultant or an agency, you don't need to feel alone in your search! In this week's Whiteboard Friday, Rand walks you through his tips for finding an SEO that will be the cheese to your macaroni.
Do you have any other tips you've …

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What’s Your Business’s One Key Metric?

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What’s Your Business’s One Key Metric? was originally published on BruceClay.com, home of expert search engine optimization tips.
Allow me to make a suggestion for all of us juggling metrics and data diving. Before you do anything else, figure out what your business’s one key metric is.

Measuring what matters (and disregarding what doesn’t) is Analytics 101. And it’s very important because with all that we can track and measure with Web analytics, …

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Social Authority: Our Measure of Twitter Influence

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Posted by @petebray
[This blog post is co-authored by Matt Peters, our Data Scientist.]
Today, we’re excited to announce the release of Social Authority, our metric of Twitter users’ influence. There are plenty of vanity metrics out there, but Social Authority offers something compellingly different.
Social Authority Helps Marketers
Social Authority is not about bragging rights or merchant discounts. Nor is it something that you check once and then forget about. Our metric is immediately, reliably …

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Turns Out, Google Is a Dude

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Turns Out, Google Is a Dude was originally published on BruceClay.com, home of expert search engine optimization tips.
Google has crossed over to theatrical arts. Over the weekend, I caught a one-man show led by Craig Ricci Shaynak in Los Angeles at Theatre Asylum called: “I Am Google.” And this time, Google wasn’t just a search engine; Google was a dude in a bachelor pad.
With a cool mix of improv, performance and audience participation, this show had everything from Google’s nerdy counterpart, …

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Fresh and Sizzling at Applebee’s: Social Media Reputation Management

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Fresh and Sizzling at Applebee’s: Social Media Reputation Management was originally published on BruceClay.com, home of expert search engine optimization tips.
Applebee’s is serving up a lesson in social media reputation management and crisis communications this week. There are multiple layers worth exploring in this story.
There’s the Reddit community whose mob mentality infected this story as it traveled across social media channels.
There’s also the social media marketing industry that has raised its voice against how Applebee’s handled the …

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How to Get Your Boss to Care About Content Marketing

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Posted by Adria Saracino
This article consists of part selling content marketing, and part how to actually create a content campaign. However, at a more Meta level, it's also about the idea of "how to be good at getting what you want." If you want your boss to care about content marketing, you need to know how to pitch it right.
Like everything in business, from sales to link building, "selling an idea" is all about persuasive speech …

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How’s It Going, Facebook? Feature Updates to Watch For

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How’s It Going, Facebook? Feature Updates to Watch For was originally published on BruceClay.com, home of expert search engine optimization tips.
Facebook and me are tight. I like how Facebook’s always asking me how I’m doing. No matter what’s going on in my life, I know Facebook is happy to hear from me.

It’s pretty impressive Facebook can always make the time considering how much it’s got going on. Lately the service has been really busy adding new features …

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