GooglePing
  • Ping
  • About
  • Contact

SEO Blog

01

15

FEB

What’s Your Business’s One Key Metric?

Posted by: shubeydo  /  Tags: Business&#8217s, Metric, What&#8217s

What’s Your Business’s One Key Metric? was originally published on BruceClay.com, home of expert search engine optimization tips.

Allow me to make a suggestion for all of us juggling metrics and data diving. Before you do anything else, figure out what your business’s one key metric is.

juggling

Measuring what matters (and disregarding what doesn’t) is Analytics 101. And it’s very important because with all that we can track and measure with Web analytics, there’s the risk you’ll:

a) drown in data
b) be struck by info overload paralysis or
c) contribute to misleading metrics, whether intentionally or not.

Using the one key metric model is going to give you results, while chasing B.S. metrics doesn’t reveal meaningful insight into user behavior and preferences.

Suhail Doshi, founder of analytics platform Mixpanel, points out the problems of tracking pageviews, total members and other metrics that may look good on paper but ultimately don’t align with business goals:

“[C]ompanies should start by tracking a single actionable metric that they can literally bet the company on. I call this their One Key Metric (OKM). Companies choosing their OKM realize they must pick an actionable metric because pageviews or sign ups aren’t harsh enough and don’t correlate highly enough with the success of their business.

The best part of OKM is that companies can measure other things related to it, to understand how to improve it. […] Understanding your OKM often leads to deeper, more valuable questions. The answers often surprise businesses and guide them better than before.”

As we build upon our projects and the knowledge that informs our marketing efforts, it can pay to take a moment to check in with our most basic business goals. Build upon a foundation of key performance indicators that are focused and results-driven. With this solid starting place, your marketing efforts grow with purposeful direction and deep understanding. So, what’s your OKM?

Bruce Clay Blog

Related Posts

  • 3 Ways to Align Your Blog Content with Your Target Audience3 Ways to Align Your Blog Content with Your Target Audience
  • Engagement Marketing 101Engagement Marketing 101
  • Twitter 101 Series: Twitter’s 5 Best Friends — TweetDeck, Bitly, TwitLonger and MoreTwitter 101 Series: Twitter’s 5 Best Friends — TweetDeck, Bitly, TwitLonger and More
  • Twitter Series 101: Get Retweeted! Taking Dan Zarrella’s AdviceTwitter Series 101: Get Retweeted! Taking Dan Zarrella’s Advice
  • How to Build a Google Analytics Tracking CodeHow to Build a Google Analytics Tracking Code
  • 4 Ways to Start Optimizing Your Facebook Presence4 Ways to Start Optimizing Your Facebook Presence
  • How to Create a Thank You Page Call To ActionHow to Create a Thank You Page Call To Action
  • An Updated Guide to Google Webmaster ToolsAn Updated Guide to Google Webmaster Tools

Leave a Reply

Click here to cancel reply.

Your Name: (required)

Your Email: (will not be published) (required)

Your Website:

Your Message:

submit comment


Tags

&amp 2012 2013 About Analytics Audience Blog Brand Building Business Content Data Down Facebook Friday from Getting Google Google's Guide Inbound Index Link Links Live Local Love Marketers Marketing Mozscape Optimization Predictions Reputation Right Search Shares Site Social Strategy Tips Tool Tools Twitter Ways Whiteboard

Recent Comments

  • zona aneh on Keyword Analysis for SEO
  • campor bawor on How to Use Social Media for SEO
  • Abdul wahab on How to Use Social Media for SEO
  • accelerer windows 7 on How to Use Social Media for SEO
  • Ummiega on Flash Banner in TypePad

Blogroll

  • Google

follow googleping

  • rss

Privacy Policy

  • Privacy Policy

Copyright © 2010 - 2011 Googleping.com

Scroll to Top
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy